How to Buy Websites on Flippa: A Step-by-Step Guide


How to Buy Websites on Flippa: A Step-by-Step Guide

Flippa is the world’s largest marketplace for buying and selling online businesses, websites, apps and domains. Whether you are looking for a passive income source, a side hustle, or a full-time online venture, Flippa can help you find the right opportunity for your budget and goals.

But how do you buy websites on Flippa? What are the steps involved and what are the best practices to follow? In this article, we will walk you through the process of buying websites on Flippa and give you some tips and tricks to make your experience smooth and successful.

Step 1: Browse the Listings

The first step is to browse the listings on Flippa and find the ones that match your criteria. You can filter the listings by asset type, industry, revenue, profit, price range, age, multiple, authority score, sale type, location, time left and more. You can also use the search bar to enter keywords related to your niche or interest.

As you browse the listings, you can watch the ones that catch your eye by clicking on the eye icon. This will add them to your watchlist and you will receive notifications when there are updates or bids on them. You can also contact the sellers directly by clicking on the message icon and asking them any questions you have about their website.

Step 2: Do Your Due Diligence


Step 1: Browse the Listings

The second step is to do your due diligence on the website you are interested in buying. This means verifying the information provided by the seller, checking the traffic and revenue sources, analyzing the competition and market potential, and assessing the risks and opportunities involved.

Some of the tools and resources you can use for your due diligence are:

  • Flippa’s verification system: Flippa verifies some of the information provided by the sellers, such as domain ownership, Google Analytics data, revenue data from platforms like Shopify or Amazon FBA, etc. You can see which information is verified by looking for the green checkmark next to it.
  • Flippa’s valuation tool: Flippa provides a valuation tool that estimates the value of a website based on its revenue, profit, traffic, age and other factors. You can use this tool to get a ballpark figure of what a website is worth and compare it with the asking price.
  • Flippa’s escrow service: Flippa offers an escrow service that protects both buyers and sellers from fraud and disputes. When you buy a website on Flippa using escrow, you pay the money to Flippa first and they hold it until you receive and inspect the website. If everything is as described, you release the funds to the seller. If not, you can request a refund or open a dispute.
  • Third-party tools: You can also use third-party tools to check various aspects of a website, such as its domain authority, backlink profile, SEO performance, social media presence, etc. Some of the popular tools are Ahrefs, Moz, SEMrush, SimilarWeb, etc.
  • Professional services: If you need more help with your due diligence or want an expert opinion on a website, you can hire professional services from Flippa’s network of partners. These include brokers, accountants, lawyers, appraisers, etc.

Step 3: Make an Offer


Step 2: Do Your Due Diligence

The third step is to make an offer on the website you want to buy. There are two types of offers you can make on Flippa: auction bids and classified offers.

Auction bids are for websites that are listed as auctions. These are time-limited listings where buyers compete by placing bids until the auction ends. The highest bidder wins the website unless there is a reserve price that is not met. You can place an auction bid by entering your maximum amount and clicking on “Bid Now”. You can also set up automatic bidding that will increase your bid by a certain amount whenever someone outbids you.

Classified offers are for websites that are listed as classifieds. These are fixed-price listings where buyers can make offers directly to the seller without competing with other buyers. You can